V&A Shop, Exhibition Road, London

This competition-winning design for a shop within the new Exhibition Road extension created a series of 4.5m high demountable pivoting frames, with slender, bespoke extruded sections. The open frames, developed with Vitra, are retained at their head by a steel diamond lattice structure and can be fitted with a combination of shelves, hanging rails, storage bunkers and showcases, enabling a wide variety of merchandise to be displayed. The upper levels of these frames provide an opportunity for high-level flexible displays, and they can be pivoted or removed to allow differing circulation routes through the space in response to the varying themes of individual exhibitions. 

Project Details

Client: V&A Museum

Location: Knightsbridge, London, UK

Building Area: 142 sqm / 1,529 sqft

Construction Period: 4 weeks

Main Contractor: Pavlis Shopfitting

Structural Engineers: Ramboll UK Ltd

M&E Engineers: Environmental Engineering Partnership

Photos: Ellie Pinney Photography